Digital Marketing Executive

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Digital Marketing Executive

Location : Vapi, Gujarat (Onsite)
Company : Enlightened – IT Solutions Company

Job Description

Position Overview

We are looking for a Digital Marketing Executive responsible for planning, executing, and optimizing digital marketing campaigns. The role involves managing social media platforms, running paid advertising campaigns, generating leads, and analyzing campaign performance.

Key Responsibilities

Manage social media platforms and SEO activities
Plan and run Google Ads and Meta Ads campaigns
Execute lead generation campaigns
Create and manage marketing content including posts, creatives, and campaign materials
Monitor campaign performance and prepare performance reports
Analyze data and optimize campaigns for better ROI
Develop marketing strategies and budget plans for campaigns

Required Skills

Basic knowledge of digital marketing and online advertising
Understanding of Google Ads and Meta Ads platforms
Knowledge of SEO fundamentals
Content planning and social media management skills
Analytical thinking and ability to interpret campaign data
Basic graphic or content coordination skills
Good communication and organizational abilities

Preferred Qualifications

BBA, MBA, B.Com, or Graduate in Marketing, IT, or related field
Digital marketing certifications are a plus